R/GA Boosts Research and Analytics Strength

New York-based ad agency R/GA has appointed Judy Oppenheim as Director of Research, and Barbara Canning Brown as Director of Analytics/CRM. Both are newly created positions in the agency's Strategy, Planning & Integration department.

Oppenheim has more than 20 years of marketing research experience, including ethnography and web usability, from both the client and agency sides. Prior to joining R/GA, she was VP at JPMorgan/Chase's Corporate Internet Group, where she was responsible for satisfaction studies, competitive intelligence, custom research and trend analysis. Before this, she worked as VP/Marketing Director at Digitas/NY, where she led the research practice.

She has also held roles at Citibank, where she ran the bank's Usability Lab, testing the effectiveness of multichannel platforms, and managed the research that led to the introduction of Citibank's online banking. Earlier, she worked as a Planning & Research Supervisor at Ogilvy & Mather, where she was awarded an American Marketing Association (AMA) Golden Effie and a David Ogilvy award for her insight work for the Seagram's Wine Cooler campaign.

At R/GA, she will lead research to inform integrated campaigns and communication strategies, and web site development.

Canning Brown, who has more than 20 years' experience in direct marketing, joins the company after five years at Interpublic sister agencies FCB/ANALYTICi, Draft and The Sloan Group. In her various positions there, she developed customer databases, designed innovative CRM programs, and led metrics and data strategy for integrated campaigns.

Prior to IPG, she provided strategic data solutions for clients including IBM, Hallmark, McGraw-Hill, Microsoft, Mattel Interactive, Parsons Technology, Wenner Publishing and Xerox. She was elected Direct Marketer of the Year in 1996 by the Canadian Direct Marketing Association.

R/GA, part of The Interpublic Group, is online at www.rga.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.