Ipsos Insight Appoints Qual Consultant

Ipsos Insight in the US has appointed Catherine LoPresti, formerly of Saatchi & Saatchi, as Qualitative Research Consultant at the company's Consumer Products division. She brings more than 20 years' experience of conducting qualitative research for consumer goods companies.

LoPresti has designed, managed, and moderated custom qualitative studies for corporations, ad agencies, and media companies. Her experience includes several years as Creative Research Associate, Knowledge Management, for Saatchi & Saatchi. She has expertise in a range of methodologies - including focus groups, in-depth interviews, idea generation, ethnography, and psychological research - and frequently conducts research training.

Lauren Demar, President of Ipsos Insight's Consumer Products division, says LoPresti 'brings a passion to moderating and qualitative research that yields the kind of actionable insights and strategic recommendations that our clients require'.

Ipsos Insight is online at www.ipsos-insight.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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