Ipsos Acquires Canadian Qual Firm

Ipsos announced yesterday that it has acquired Camelford Graham, a Toronto-based company that specialises in qualitative research, and focuses on the FMCG, pharmaceuticals, and financial services sectors.

The company was founded in 1988 by Jennifer Camelford and Brenda Graham, and now has 28 full-time employees. Both Camelford and Graham will continue to lead the newly formed company, Ipsos Camelford Graham, and will report to Gary Bennewies, President of Ipsos Canada.

Graham says her company's Positioning Response Lab product, which evaluates brand positioning strategies, and its AdLab ad pre-testing methodology will complement the services offered by Ipsos Reid and Ipsos ASI Canada.

This is Ipsos' fourth acquisition in the region since the beginning of 2005 - following Descarie (Montreal), Shifrin (NYC) and Understanding UnLtd (Cincinnati).

Ipsos co-President Didier Truchot says the acquisition 'will help strengthen and grow Ipsos' research capabilities in this country, particularly in the Toronto market'. He adds that Camelford Graham has a strong track record for innovation, particularly in the pharmaceutical sector and advertising research field.

North America represents 35% of Ipsos' consolidated activities. Sectors include advertising research (Ipsos ASI), forecasting (Ipsos Novaction & Vantis), marketing research (Ipsos Insight and Ipsos Reid), customer relationship research (Ipsos Loyalty), and public opinion research (Ipsos Public Affairs).

The company is online at www.ipsos.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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