Medical Marketer Hires Research Head

Philadelphia-based healthcare marketing agency Medical Broadcasting Company (MBC) has hired a Director, Research and Analysis. The new man, Alex Gochtovtt, is a former KPMG and Coopers & Lybrand consultant.

Gochtovtt will be responsible for applying analytics to align marketing initiatives with a focus on online performance measurement, market segmentation, and continuous optimisation; and for integrating analytics with market research initiatives to provide holistic business intelligence solutions.

He has more than fifteen years of experience in information management, reporting and analytics. Prior to joining MBC, he oversaw the enterprise analytics department at GSI Commerce. While a consultant at KPMG Consulting and Coopers & Lybrand he worked for a number of pharmaceutical companies as well as for Fortune 100 chemical and CPG companies.

The company is online at www.mbcnet.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.