BASES Wins Global P&G Approval

Procter & Gamble has named BASES, a new product forecasting and consulting company within VNU, as its preferred supplier for global new product sales volume forecasting needs.

The consumer products giant carried out a detailed review of a number of providers before choosing BASES, which has offices in 22 locations around the world and has studied more than 65,000 new product initiatives worldwide.

'P&G is one of the world's most admired companies and is a thought leader in new product innovation', says Mitch Barns, President of BASES and ACNielsen Analytic Consulting. 'We are honored that P&G values what BASES brings to their new product innovation process.'

Kim Dedeker, VP Global Consumer & Market Knowledge, P&G, adds: 'A critical component to the future success and growth of P&G is the ability to predict the success and expected volume of new initiatives. BASES was identified as our preferred supplier because we believe their capabilities, skills, and talent enable them to deliver our business needs in this area.'

BASES is online at www.bases.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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