Gongos Hires to Support Growing Retail Offer

Michigan-based custom MR firm Gongos Research has hired Katherine Ephlin as Senior Project Director for its Retail / Services division, which has seen over 50% growth this year.

The expansion is based partly on a growing relationship with the division's largest client, Best Buy, which is using Gongos' Web-based survey applications and online Web communities to better understand key customer segments.

Ephlin, previously a Senior Brand Analyst and Manager of Strategic Marketing for GM, has more than a decade of experience in both quant and qual research. In her new role she will manage and provide strategic direction for a newly created Web community developed for Best Buy.

Camille Nicita, Principal and Head of the Retail / Services division, says Ephlin's strong background in product development, segmentation, reporting, and analysis will complement the team as it evolves traditional methodologies toward the Web.

The Company is online at www.gongos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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