Synovate's Sarrazit Takes Censydiam Role

Ex-Proctor & Gamble R&D consultant, Dr Franck Sarrazit, has joined consumer psychology specialist Synovate Censydiam, North America, as Senior Vice President and Director.

French-born Sarrazit will work from the firm's Miami office, developing client relationships and overseeing the firm's research offering. Most recently, he worked in the Synovate Paris office as the International Insights Director, providing clients with brand identity and customer satisfaction solutions. He previously worked at Procter & Gamble's European Centre near Brussels, and prior to this, for Archetype Discoveries Inc. Sarrazit has moderated hundreds of groups in the US and elsewhere, and has coached numerous moderators throughout Europe and Asia.

Commenting on the appointment, Robert Skolnick, CEO of Synovate in North America, said: 'Franck is spearheading efforts to build our North American Censydiam business. His superb knowledge and expertise in this arena, coupled with a solid first-hand understanding of our markets and his contagious energy and excitement, will help us secure prominence in psychoanalytic research.'

Synovate Censydiam's North American operation is online at www.censydiam.com/usa.shtml .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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