CEO for Survey Software Division

KMR has announced the hiring of Paolo Miscia as UK-based CEO of its software division, KMR Software. Miscia worked in business development roles at Nokia and as a media researcher with IBOPE Media in Latin America and AGB Services.

At AGB, he led the software marketing and development team. He starts his new role in September and will be based in the London office.

KMR Group CEO Andy Brown comments: I am delighted to be working again with Paolo, as he is one of the most professional operators in the media research business.'

KMR Software provides software solutions for data analysis, in particular for market analysis and media planning – its brands include Xpert2, Choices and Atelier Radio.

KMR is a division of the Millward Brown Group, part of Kantar, within WPP, and is online at www.kmr-group.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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