Ziment Custom Names New CEO

In New York, healthcare marketing research firm the Ziment Group has promoted John Tapper from Chief Operating Officer to Chief Executive Officer of its primary research and consulting division, Ziment Custom.

Tapper joined the firm in 2002 as Chief Methodologist prior to being named COO last December. During his tenure, Ziment Custom has launched a number of tools include Demand Calibration, Benchmark Discrete Choice (www.mrweb.com/drno/news7329.htm ), TAGZ and MESSAGEZ.

He was previously Principal at Diamond Management and Technology Consultants, where he helped establish and lead the firm's quantitative marketing research practice. Tapper has a PhD in Mass Communication from the University of Wisconsin, Madison and a BA from the University of Colorado.

Existing CEO Lynnette Cooke steps down from the role but continues as overall CEO for the Ziment Group.

'John is an outstanding leader and industry innovator,' said Cooke. 'He has been responsible for many of our innovative strategic research approaches that have helped drive our custom division's explosive growth.'

Ziment Custom provides customised intelligence and solutions to the healthcare and pharmaceutical industries worldwide. The group was founded more than 30 years ago, and is the global healthcare research brand for the Kantar Group. Web sites are www.ziment.com and www.zimentgroup.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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