Feedback Tool Aims to Push Good Ideas to the Top

Online research software firm Survey Analytics has today unveiled the public beta of IdeaScale, offering web site owners a means to get user feedback, and users the chance to promote good ideas to the top of a list.

Two recent blue chip success stories, MyStarbucksIdea.com and Dell's IdeaStorm, have brought the idea of the customer feedback portal into the limelight. Drawing this together with the idea of the 'wisdom of crowds' and the functionality of social bookmarking sites like Digg, IdeaScale promises to go one step further and give customers 'a dynamic forum to voice their opinions and see their ideas blossom into action'.

The tool will be free for the initial beta period and will remain so for individual web sites and bloggers, as opposed to corporate users. Converts among the latter include John Thompson, Director of Hotel Performance Training for Choice Hotels, who comments: 'The concept of IdeaScale is appealing to us as it provides a relatively simple way to canvas customer opinions and then give those same customers a voice to watch their ideas come to life. We are excited to be one of the initial beta testers of the IdeaScale service and believe it represents one of the new frontiers in customer feedback technologies.'

Vivek Bhaskaran, CEO and Founder of Survey Analytics, explains: 'Our goal with IdeaScale is to help facilitate an authentic conversation between companies and their most important constituency - their customers.'

Seattle-headquartered Survey Analytics is best known for its QuestionPro.com MR software. Web sites are at www.ideascale.com and www.surveyanalytics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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