'Visual Ethnography' Agency Launched in Hungary

Former Synovate Hungary Researcher Brúnó Bitter has set up a market research and brand consultancy called Next Wave Research, which uses a technique he dubs 'visual ethnography' to view consumers' actual in-store behaviour.

The research method does not involve simulated situations, but instead analyses behavior by videoing shoppers in their 'natural environment'.

MD Bitter says he plans to make 'visual ethnography' an accepted method of marketing, advertising, PR and corporate social responsibility planning in Hungary.

In addition, the Budapest-based firm offers focus groups, in-depth interviewing, brand development, qual, quant and online research, and data analysis.

As well as working at Synovate, Bitter most recently served as Senior Insights Analyst at BMB Focus. Previous roles included time as a Research Fellow at the Institute of Psychology, Hungarian Academy of Sciences, and as a Research Analyst at Euromonitor International.

His new firm is online at www.nextwave.hu .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.