PluggedIN Launches MR Community Platform

Market research online community specialists PluggedIN have launched a proprietary platform for use by MR and consulting firms looking to launch private online communities for their clients.

The firm says its PluggedIN Platform, which includes a variety of social networking, community and research tools, is ideal for running small-to-mid size extended qual studies, ranging from online communities to virtual ethnography and diary research.

Commenting on the launch, Managing Partner Matt Foley said: 'We're excited to launch the platform formally beyond our current work with a select group of research and consulting agencies. We believe our work with qualitative researchers will allow us to create an industry standard platform for longitudinal online qualitative research studies.'

Rochester, NY-based PluggedIN Co. is a full-service provider of online communities for market research and consumer insights and is online at www.pluggedinco.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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