In the US, user testing specialist Userlytics has launched a remote mobile testing platform, through which user interaction with apps or web sites is recorded through a webcam view.Headquartered in San Mateo, California, with a European subsidiary in Madrid, the firm uses webcams, social networks and demographic targeting to help agencies test how end-users are responding to their online and off-line initiatives.
Using a 'Picture-in-Picture' (PiP) recording format, the firm's new Mobile App User Testing system takes a video of screen interactions, which through wireless projection, can be observed without any finger movements obscuring the view.
Alejandro Rivas-Micoud (pictured), CEO of Userlytics, comments: 'Our goal is to ensure that all employees involved in the launch and optimization of smart-phones, tablet apps and web sites can iteratively observe the mobile user experience and usability. And do so quickly, easily, and affordably.'
Web site: ww.userlytics.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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