20|20 Research to Buy iModerate

Nashville, Tennessee-based MR technology and services firm 20|20 Research is acquiring MR tech developer iModerate, for an undisclosed sum.

iModerate is headquartered in Denver, CO and combines cognitive psychology techniques with research to help brands uncover the drivers and perceptions behind consumer action. The firm is best known for its online one-to-one moderated interview sessions, which can either be incorporated into a survey or used as a standalone qualitative tool. Jim Bryson, President of 20|20 Research, says the acquisition will boost his firm's own online qual research techniques including its QualBoard discussion and QualMeeting interview platforms.

Jen Drolet, CEO of iModerate, adds: 'By joining with 20|20, we'll be able to offer a broader spectrum of tools and services to help researchers better understand their consumers and brands, including the delivery of faster insights. The strength of our cutting-edge platforms and leading-edge innovations, as well as our combined client-centric, consultative support make this partnership a true win-win for the industry'.

Web sites: www.2020research.com and www.imoderate.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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