Ascribe and Pop Offer Verbatim-Rich DIY Research

Verbatim analysis and survey software company Ascribe has teamed up with DIY survey platform PopResearch to offer users consumer feedback 'in just 24 hours, for less than $5,000'.

The partners say Ascribe's software solves the problem of verbatim comments, which are 'insight-rich but very difficult to analyze and often go unused'. The software analyses verbatims coming in via Pop's platform, and links the sentiment in them with associated topics to reveal themes and opinions.

Rick Kieser, CEO of Ascribe comments: 'We are excited to partner with Pop, their best of breed automated solution empowers marketers and advertisers to reveal insights they need, quickly and cost effectively'. Chris Hubble, CEO of Pop, sums up: 'The value that clients gain is a greater depth of understanding, especially from open ends, and higher degree of flexibility in filtering to get to the core insights. All of this, in 1/10th of the time and at 1/10th of the cost of traditional research studies'.

The companies are online at www.goascribe.com and www.popresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.