Daily Research News Online

The global MR industry's daily paper since 2000

New Aus Consultancy Offers Data Audits, Measurement Strategy

November 30 2018

In Australia, two former execs of ad agency Y&R have launched a new marketing consultancy called Mutiny, with a focus on data auditing, results / ROI measurement and benchmarking.

Bounty Hunters: new agency goes after the big management consultancies...Matt Farrugia is the former MD of Y&R Melbourne, while Henry Innis served as the ad group's Engagement Strategy Director - ANZ. Innis, who is Chief Strategy Officer and based in Sydney, said the new firm would audit clients in areas such as 'customer churn, media strategy, value of media spend and missed revenue', according to www.mumbrella.com.au . It will then advise on strategy and implementation, as well as how they can measure and benchmark success.t big consultancies like PwC, Deloitte and Accenture whom he describes as 'accountants with a structurally flawed business model', adding: 'They create a 50 paged powerpoint presentation for two million dollars and then no one can use it at the end'.

Farrugia, who will serve as CEO from a base in Melbourne, comments: 'There have been some major investments over the last decade and a big shift in terms of marketing spend as we know it towards marketing technology', but believes the tech is 'not being completely utilised' and its potential value 'not completely leveraged'.

The pair say they intend the firm to 'grow big and fast', and beyond the Australian market, and will look to acquire rather than be acquired.

Web site: www.mutiny.group .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

Select a region below...
View all recent news
for UK
UK
USA
View all recent news
for USA
View all recent news
for Asia
Asia
Australia
View all recent news
for Australia

REGISTER FOR NEWS EMAILS

To receive (free) news headlines by email, please register online