VideoAmp Upgrade Focuses on Client Integration

US-based media measurement company VideoAmp has launched a new verstion of its platform, including a full suite of APIs as well as enhanced dashboards for seamless reporting and insights.

The firm says its solutions for cross-platform planning, audience measurement, outcome measurement and optimization can now integrate directly into clients' systems for an end-to-end audience targeting system. Benefits of the latest version include flexible access via either API integration or dashboards; 'seamless' integration of VideoAmp's 'currency-grade' data and insights into their existing workflows; and planning and measurement insights for every stage of the process using the firm's 'commingling' methodologies and patented Clean Room Technology.

VideoAmp has partnered with media groups including Warner Bros. Discovery - whose proprietary, first-party data advertising platform Olli it powers; and Paramount, where it integrates with the advanced targeting platform Vantage. Its measurement and audience capabilities are also integrated into Yahoo's tech stack through the veteran Internet firm's identity solution ConnectID.

Tony Fagan (pictured), the company's President of Technology and Strategy comments: 'Our next generation platform is a toolbox for your media business - a catalyst for our clients to customize and accelerate how they leverage our solutions. We are providing clients with the same dashboards, while affording them the building blocks to do it in a way that is most seamless and valuable to their particular use cases, resources and workflows. We are committed to meeting our customers where they are, empowering them to build unique, innovative workflows that drive better outcomes, and ultimately, drive their businesses forward'.

VideoAmp is headquartered in Los Angeles and New York with offices across the US, and is online at www.videoamp.com .