Happy MR Podcast Finds New Home with QuestionPro

US-based online survey and research services / tech firm QuestionPro has acquired the Happy Market Research (HMR) podcast, hosted by Jamin Brazil since 2016.

Set up by former FocusVision CEO and HubUX co-founder Brazil (pictured left), HMR produced more than 480 episodes and boasts some 268,000 listens. It was at its most productive in the years up to early 2023, shortly after HubUX was sold to qual insights firm Voxpopme, for whom Brazil has since worked as Chief Revenue Officer. The podcast features exclusive interviews with industry leaders from client and provider companies; broadcasts from events like WiRE, MRMW, IIEX and NEXT; and briefly worked with MrWeb to produce content for some of its feature supplements in 2019 and 2020. Brazil will remain involved with the podcast for the whole of 2025, helping with all aspects of planning, recruitment and production, while the show will now be hosted by QuestionPro President of Research and Insights Dan Fleetwood (pictured right) and will replace his 'Friday Live with Dan' webinar series.

QuestionPro's fully integrated online platform includes survey research, customer experience (CX) and workforce/employee experience software, and the firm's offer also includes polling, journey mapping, employee 360s and data visualization. Headquarters are in Texas and other office locations include Canada, Mexico, the UK, Germany, France, Japan, Australia, the UAE and India, as well as additional US cities. CEO and founder Vivek Bhaskaran says of its latest buy: 'I've known and admired Jamin for years, and his ability to bring joy and fun to an industry otherwise known for its seriousness and technicality is second to none. It's an honor to take the baton from Jamin and build on his amazing foundation as he moves to the next phase of his great career'. The firm says the HMR podcast, which will now be called Happy Market Research by QuestionPro, is 'aligned perfectly' with its own commitment to 'democratizing market research and making it accessible and approachable to all' - seen in its own Xday events, webinars, cultural research series and other outputs.

Brazil comments: 'I've had a tremendous amount of fun building this podcast over the past eight years, but I know it's in great hands with the team at QuestionPro. I look forward to ensuring not just a smooth transition, but launching the next era for the podcast and its listeners'.

Web sites: www.questionpro.com and www.happymr.com .