Nielsen Promotes for Pacific Custom Research Lead Role

In Sydney, Nielsen has promoted Kirsten Riolo to Head of Consumer Insights for Australia and New Zealand, leading its newly established Custom Research Division across the Pacific region.

Riolo (pictured) brings more than twenty years of experience in the media and research sector in Australia, including around a dozen at Ipsos, prior to joining Nielsen in October 2022 as Head of Publishers and Platforms. More than half her time at Ipsos was spent as Director and Service Line Lead for Social Intelligence and analytics, and prior to joining the France-based global group she spent a year at Foxtel, after nine years in research roles at Fairfax Media.

In her new role Riolo will lead the Custom Research and Media Analytics division, on projects including qual and quant audience segmentation; communication effectiveness studies; performance measurement of awareness, brand image, and purchase intent indicators; brand positioning analysis; C-Sat; and purchase process reconstruction, mapping the customer journey, purchase drivers, barriers and channels used.

Lucas Carreras, Nielsen's Pacific Commercial Executive Director for Agencies and Advertisers, comments: 'Kirsten's extensive background, spanning B2B and B2C in marketing and research, across both supplier and client-side roles, makes her the ideal leader for this new division. Her expertise will be instrumental in strengthening Nielsen's ability to provide deep, data-driven insights to clients, especially in an increasingly AI-driven market, which needs quality insights in order to deliver quality outcomes'.

Web site: www.nielsen.com .