MiQ Hires to Drive US Growth

London-based ad tech and audience intelligence company MiQ has appointed Marion Hargett, formerly of The Trade Desk, as US Chief Revenue Officer.

MiQ's offer combines buying platforms, ad inventory and audience intelligence. Headquartered in London, the firm now employs around 300 data scientists, engineers, analysts and traders, and operates globally from 21 offices across North America, Europe, APAC and Latin America. Since the autumn of 2023 it has acquired French media governance martech company Grasp; rolled out a cross-media TV intelligence platform in the UK, US, Canada and Australia; partnered with healthcare analytics company PurpleLab to help clients measure the impact of digital ad campaigns on patient visits; and - last week - added longtime Accenture Interactive CEO Brian Whipple to its Global Statutory Board.

Hargett (pictured) brings more than two decades of experience across programmatic, advanced TV and digital, most recently from The Trade Desk where she was VP of Business Development, leading strategic partnerships and revenue initiatives across the East Coast and Canada. Earlier she was SVP of Agency Partnership and Advanced TV for Ampersand; and worked for sixteen years at NBCUniversal, leading cross-platform advertising solutions across the media giant's sports, Olympics and entertainment properties.

In her new role she will lead the revenue generation team and execute MiQ's growth strategy in the company's largest market. Charlie Neer, co-CEO of the US business, comments: 'Marion represents exactly the caliber of visionary leadership needed to drive our next era of growth. Her exceptional track record of building strategic partnerships and driving sustainable growth, combined with her client-first philosophy, perfectly embodies MiQ's core values.'

The company is online at www.wearemiq.com .