Vevo Upgrades Targeting and Measurement with 'Evolve'

Music video network Vevo has announced a new suite of data-driven products which it says will enhance its offers in targeting, optimization and measurement of ads.

Vevo says Evolve allows marketers to seamlessly plan, activate and measure advertising campaigns on all its inventory, including mobile, desktop and CTV, encompassing YouTube and its FAST (free-ad supported streaming TV) footprint.

The Advanced Targeting feature is powered by Vevo's contextual insights and creative intelligence, tapping an AI-built library of 700+ contextual targets and hundreds of privacy-compliant, intent-based behavior audience segments. Evolve's Reach Planning and Optimization tools enable clients to incorporate reach curves across planning, media buying and measurement, while its dashboard-based Real-time Measurement solution puts campaign data in front of clients as it happens to help maximise results. Major clients will also get access to advanced attention tracking, optimization and guarantees.

Rob Christensen, the firm's EVP Global Sales, says the launch 'answers the industry-wide call for effective advertising and real-time optimization tools that truly drive impact for brands and media buyers.' He adds: 'The continued growth of a converged digital video and TV media market shows no signs of stopping. In time for this 2025-2026 Upfront season, we're making it easier for advertisers to manage their spend across our premium music video inventory at scale.'

Web site: www.vevo.com .