L&E Partners to Integrate Smart Label Data

Raleigh, NC-based agency L&E Research has partnered with Adrich, a platform providing real-time consumption data across a range of consumer products, to promise 'deeper, data-driven intelligence' for CPG brands.

L&E was established in 1984 and promises to connect clients in sectors including healthcare, legal / jury research, CPG and sensory testing with the right participants. The firm has additional locations in Charlotte, Cincinnati, Columbus, Denver, New York, Orlando and Tampa. Its new partner Adrich.io uses smart-label technology (pictured) to provide real-time consumer usage data. By integrating this technology with L&E's qualitative expertise, the firms can provide passive, real-time insights into actual product usage, reducing participant burden and improving data accuracy given the imperfections of consumer recall.

L&E Chief Executive Brett Watkins comments: 'We are thrilled to partner with Adrich to redefine how businesses access and utilize market research. By combining our expertise in consumer insights with their cutting-edge analytics, we can deliver actionable intelligence that drives smarter business decisions.' For Adrich, CEO Adhithi Aji adds: 'This partnership enhances our ability to offer clients a fully integrated research solution. By working with L&E, we provide businesses with the tools they need to stay ahead in an increasingly competitive environment.'

The partnership will roll out immediately, focusing on platform integration to provide clients with real-time, in-the-moment product consumption data. Together, L&E Research and Adrich are setting a new standard in data-driven consumer insights.

Web sites: www.leresearch.com and www.adrich.io .