Comscore to Report on Consumer Use of AI Tools

Comscore has begun reporting data on US consumers' use and adoption of AI. Initial research covers 117 AI tools and features across nine categories, on PC and mobile platforms.

The metrics include fully AI-powered platforms like ChatGPT and Microsoft Copilot as well as mainstream applications with AI features, like Canva. Comscore says the data is designed to track real world usage, giving insights into how these tools are reshaping consumer behavior; and describes it as 'the first step in a broader initiative to provide deeper, more actionable insights into the AI ecosystem'.

Initial findings claim more than 30% of the US online population uses AI tools actively each month, with Open AI Gen AI, Microsoft Gen AI and Canva Gen among the top choices. Some 67 million US consumers engage with AI on mobile devices, and aside from AI assistants the top categories are audio (23.8m projected visitors), image generation (23m) and Video Generation (22.4m).

Chief Commercial Officer Steve Bagdasarian (pictured) comments: 'This new data set not only illustrates the rapid adoption of AI tools, but also provides the foundational metrics needed to understand how this shift in consumer behavior is impacting the entire digital ecosystem. As AI continues to reshape the way consumers interact with content, these insights will be critical for brands, publishers, and content creators looking to stay ahead of the curve and capture the full potential of this evolving landscape.'

Web site: www.comscore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.