US and China Companies Merge under Inner Chapter Name

Sister insight and strategy companies Inner Chapter and Episode - based respectively in Shanghai and Los Angeles - have merged under the former's name.

The combined firm boasts a team of nearly 40 consultants including ethnographers, quant analysts, semioticians and innovation practitioners with client-side R&D experience - and an on-the-ground presence in and local understanding of two of the world's most significant consumer markets. It also has US locations in Portland and New York.

With a mission 'to transform cultural insight into commercial opportunities', the company offers research to inform the development of new products and services, help commercialize innovations, develop brand and corporate strategies and expand into new markets, among other objectives.

Web site: www.innerchapter.co .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.