NIQ Unveils AI-Based Innovation Screening Tool

NIQ has announced the launch of BASES AI Screener, an innovation testing tool tapping the firm's consumer panel datasets and predictive models, and using GenAI-based synthetic respondents with specific demographic and purchasing behavior profiles.

The new solution is immediately available in multiple markets including the US, UK, Germany, Brazil and Indonesia, with plans to roll out in further markets during the year. The panels of synthetic respondents are continuously updated with NIQ behavioral data provide ratings, open-ended feedback and tailored recommendations for rapid evaluation of ideas: CPG companies can use a DIY platform to assess the potential of new ideas or products in minutes and at much lower cost than traditional screening methods.

NIQ says the launch complements its recent acquisition of Gastrograph AI, and 'marks a key milestone in building the broader AI Innovation ecosystem within NIQ.' Ramon Melgarejo (pictured), the firm's President Strategic Analytics & Insights, comments, 'With BASES AI Screener, we're redefining how innovation decisions are made. By combining real purchase behavior with the latest in generative AI, we're helping teams cut through the noise and focus on ideas that truly matter - those with real market potential.'

Web site: www.niq.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.