INTERVIEW: Toluna Founder & CEO Frédéric-Charles Petit

Toluna, like DRNO, is 25 years old this Spring. MrWeb's Nick Thomas recently (finally) caught up with the man who's headed it up all that time, and talked about acquisitions and recent brand unification, the use of AI throughout the business, and Frederic's views on the future of the industry. A video interview.

Since 2000 Toluna has grown from 'ten people in a [presumably large] kitchen' to a company of 2,500+ people; has acquired the likes of Harris Interactive, GutCheck and MetrixLab; and evolved from a regional panel company into a global, end-to-end research platform and provider.

The 35-minute Zoom interview covers acquisitions and brands, the accelerating introduction and adoption of new technology in the industry, Toluna's early adoption of AI and how it permeates the company's operations and offerings - and more general plans and expectations for the future.

Watch now at www.mrweb.com/drno/fredericcharlespetit25.htm .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.