Queensland Agency Sprout Opens Sydney Office

Australian insights firm Sprout Strategy has opened a new office in Barangaroo, Sydney, led by MD Panos Kerasiotis and serving as 'a hub for innovation and research' as well as a springboard for planned expansion overseas.

Headquartered in Nundah, Queensland, Sprout is a full service MR and strategy consultancy, combining skills in behavioural science, qual and quant research, cultural understanding and strategy development to assist clients in areas including brand and communications, marketing, audience growth, customer experience and innovation. Its offering includes youth research brand Planet Thirty, cultural trends program Mind & Mood and sports, entertainment, content and tech division Half-Time.

The firm says the new office - staffed by a team of experts in advanced analytics, qualitative research, CX, cultural insights and brand strategy - reflects its commitment to existing clients in the southern states and to innovation. Sprout intends to use its new Sydney presence to help expand its service offerings across the Asia-Pacific region.

CEO Elisa Adams (pictured) comments: 'After an extensive six-month talent search, we've assembled a brilliant team to lead our Sydney/Melbourne expansion. This team is just so curious, creative, and smart - they are bringing a whole new offering to the Sydney and Melbourne insights and research markets.' Kerasiotis adds: 'We're excited to bring Sprout's innovative research methodologies to Sydney and Melbourne... Our approach combines cutting-edge technology with advanced quantitative and qualitative methodologies and consulting, allowing us to deliver insights that truly matter.'

Web site: www.sproutstrategy.com.au .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.