Pinterest Launches Ad Labs, Partners with DV and IAS

Social media site Pinterest has announced details of its use of AI 'to produce creative, improve campaign performance and measure brand safety for advertisers' - including two industry partnerships, and a new 'Pinterest Ad Labs' innovation program on which brands can test prototypes of new creative and ad tools.

On the creative side, the new features include personalised backgrounds and collages for advertisers, while Pinterest Performance+, currently in closed beta, brings together new AI and automation features to speed up campaign creation and improve performance.

The company has also been working with Integral Ad Science (IAS) to provide brand safety measurement across all its monetized markets, aligned to the Global Alliance for Responsible Media (GARM) framework; and with measurement firm DoubleVerify (DV), to give advertisers brand safety and suitability measurement on their Pinterest campaigns - including advertising adjacency, safeguarding reputation and preserving brand equity.

Web sites are at www.pinterest.com , www.doubleverify.com and www.integralads.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.