Launch and Appointment for LoopMe

Ad performance tech company LoopMe has launched an Audience and Measurement platform (AMP), bringing together its PurchaseLoop Audiences solution and its existing measurement solutions. The firm has also appointed Nielsen veteran Matthew Pagen as Head of Measurement Sales.

LoopMe provides an 'Intelligent Marketplace' platform focused around consumer insights and AI. The firm was founded in 2012 and is headquartered in the UK, with offices across seven major US cities and in Toronto, Singapore, Sydney, Tokyo, Dnipro, Krakow and Hong Kong. Two years ago funds advised by Mayfair Equity Partners invested $120m to acquire a majority stake in the company, which had 2022 revenue growth of 55%, surpassing $150m. In February this year the company announced the recruitment of more than fifty new employees, growing its workforce by around 20%

The new AMP allows users to run standalone measurement campaigns, generate new bespoke audiences from custom survey questions, and select data from LoopMe's DMP to build and export audiences to their preferred DSP. The system then provides measurement and optimization tools tracking incremental campaign brand-lift and conversions, with real-time access to data for optimisation in-flight. It also provides 'deep' demographic and behavioral profile data to help users understand customers better.

Chief Product Officer Rob Cukierman comments: 'We're thrilled to finally bring AMP formally to market. This has been the culmination of years of work across LoopMe to provide brands, agencies and publishers for the first time with the ability to connect consumer sentiment, brand incrementality measurement and audience insights together in a scalable way across all digital platforms in one self-serve platform'.

Pagen (pictured) joins after a brief spell at ThinkAnalytics, but prior to that spent nearly fifteen years at Nielsen, most recently as General Manager of the ratings giant's Planning, Analytics and Outcomes business.Earlier in his career he worked client side as Manager of Program Research for HBO, and as Director of Ad Sales Research at FX and Fox Cable Networks. In his new role he will oversee the growth ot LoopMe's Measurement business, reporting to Chief Revenue Officer Lisa Coffey.

The company's home page is at www.loopme.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.