Rapid Growth for Hotspex Group

Canadian insight and media solutions firm Hotspex Group has announced revenue up 48% to $CAD 56.9m in the latest fiscal year.

The Toronto-based firm says the rapid growth reflects its 'successful integration of innovative insights and media solutions, delivering measurable profit-driving in-market programs for clients globally'.

In addition to Canada, the group has opened offices in London, Miami, Shanghai and Melbourne, and it has a number of new products. These include Ethosense, which develops emotional profiles of consumers to help train GenAI for personalization; Reticle, which aligns ads with content using emotional science to improve advertising ROI; and a Shelf-Based Brand Operating System which links brand tracking to simulated shopping experiences.

CEO Shane Skillen (pictured) says of the figures: 'We are thrilled with our revenue growth, which reflects the hard work and dedication of our talented team and the trust of our forward-thinking clients. Our investments in AI and emotional brand measurement technology are transforming the way we deliver high-impact results, enabling us to provide faster and more cost-effective solutions'. He adds: 'We are very bullish on the application of our emotional brand measurement technology. This technology is pivotal in helping brands navigate the increasingly disruptive marketing landscape'.

Web site: www.hotspex.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.