Zeta to Publish Regular Economic Index Scores

Cloud-based marketing and data platform Zeta Global has announced the launch of the Zeta Economic Index (ZEI), described as 'a next-generation indicator of the state of the US economy'. The service will provide two main indicators, an Economic Index Score and an Economic Stability Index.

Zeta was founded in 2007 by David A. Steinberg and John Sculley, and in 2018 launched its Marketing Cloud, which combines identity, intelligence and omnichannel activation, backed by one of the industry's largest proprietary databases. The new ZEI taps the company's proprietary data - including an identity graph of more than 240 million adults - as well as GenAI technology and experience in predictive analytics to track consumer behavior, assess the state of the US economy and forecast economic trends. The result is 'a real-time snapshot of the macroeconomic landscape, enhancing the understanding of the key drivers of economic growth - consumer activity in the most sensitive vertical markets'.

'Consumers are key drivers of the US economy' says co-founder, Chairman and CEO David A. Steinberg, 'and Zeta's extensive proprietary consumer signals resulting from their engagements online and offline can provide a unique view into the health of the US economy. We've been using the power of our Data Cloud with great success and now we're excited to bring to market a differentiated economic index that is based on actual consumer behavior, not just sentiment, and uses cutting-edge Generative AI to deliver a real-time pulse on the US consumer and economy'.

The Economic Index Score is compiled from key parameters that reflect the current health of the US economy, as measured by consumers' online and off-line activities. The score represents the overall health of the US economy, with a higher score indicating a positive uptick in economic activity in the US and a positive outlook. The Economic Stability Index indicates the ability of people in the US to withstand fluctuations in the economy.

Initial results, for June, show a resilient economy in the face of internal and external disruptive forces: the Economic Index Score increased month-over-month by 0.5% to 66.0 and is defined as Active; while the Economic Stability Index increased by 0.3% to 66.1 over the previous quarter and is defined as Stable.

Zeta stresses that the Index is provided as a free service, and should not be considered investment advice or be relied upon to make investment decisions.

Web site: www.zetaglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.