On Device Partners with AudienceXpress

Brand lift measurement company On Device has partnered with Comcast division AudienceXpress, allowing the latter's advertisers to measure the effectiveness of their campaigns across all video inventory types, including CTV.

AudienceXpress is a Comcast media solutions company allowing advertisers to buy premium advertising on broadcast, cable, digital and connected TV, on an audience basis. On Device provides cross-media brand lift measurement to advertisers, planners and publishers, helping them to enhance future campaigns and optimise their media investment. The company was established in 2009 by former M:Metrics execs Alistair Hill and Tim Cleminson, and announced only last year that it was expanding to Australia.

The new partnership will focus on international markets and allow brands advertising through AudienceXpress to track performance against key brand KPIs such as awareness, consideration, brand recall and purchase intent, via surveys completed by opted-in members of On Device's ID-verified first-party consumer panel. Clients can also use AudienceXpress granular audience data to target viewers across devices, and tap into On Device's customised benchmarking system.

Massimo de Magistris, VP Demand Sales & Strategy at AudienceXpress says the deal 'strengthens [his firm's] commitment to pioneering the delivery of the most up-to-date and flexible brand impact solutions for media buyers to succeed in the new video advertising ecosystem, while further enhancing [its] position as the go-to partner in Europe for advertising technology'.

Sarah Robson, Global Head of Advertising Effectiveness at On Device adds: 'It's great to partner with AudienceXpress; its expertise in premium video advertising technology combined with our cross-platform brand lift measurement capabilities will allow brands to unlock key insights from their campaign performance and enhance their media investment'.

Web sites: www.audiencexpress.com and www.on-device.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.