Innovation Partnership for Zappi and Woxi

Automated insights pioneer Zappi has announced a strategic partnership with agile predictive analytics platform Woxi, promising to help businesses 'unlock true consumer-centricity and bridge the gap between consumer insights and their impact on sales'.

Launched in 2013 by former MESH Planning Partner Stephen Phillips, Zappi grew rapidly from the off and today has 300 plus employees in more than 13 countries. The firm says 2023 was a year of record revenues, in addition to seeing the launch of its consumer-centric ad development system, Amplify 2.0, as well as the integration of AI across its offering. Volumetric forecasting expert Woxi, by contrast, came to the attention of the insights world only yesterday (we flatter ourselves perchance) when DRNO reported on its partnership with Canada's Dig Insights. Woxi promises 'instantaneous sales predictions and what if scenario planning, for every initiative, at every stage of the development process, using the preferred insights and data its clients already own'.

The new deal integrates Woxi's advanced sales forecasting capabilities with Zappi's agile and iterative innovation process which it says 'reduces the product development cycle from ideation to market by 60%'. The integrated approach has already been piloted globally with Zappi core client PepsiCo.

'Agile research methods have been shown to deliver success rates 4-6 times higher than traditional linear methods' says CEO Phillips. 'Partnering with Woxi enhances our ability to provide always-on insights and sales forecasts, helping brands optimize every aspect of new product development with richer consumer insights and continuously updated sales predictions. We're excited about the future to help our get one step closer to becoming truly consumer-centric'. Woxi co-founder and CEO Chris Adrien (pictured) adds: 'We are thrilled about our collaboration with Zappi because their agile consumer insights platform aligns seamlessly with Woxi's commitment to continuous predictive analytics. Together, we offer a transformative, all-encompassing solution that meets our customers' needs for enhanced product innovation'.

Web sites: www.zappi.io and www.woxi.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.