Funds for Sponsorship Insights Firm Luscid

In London, sponsorship and marketing insights firm Luscid has secured $1.2m in seed funding, which it will use to further develop its proprietary technology and support rapid market expansion.

Luscid promises brands the ability to identify the most effective sponsorships and partnerships, tapping 'the largest global dataset for the sponsorship industry, analysing 500,000 historic and live partnerships from the last fifteen years and across 80 countries. Partnerships with federations, teams, leagues, events and individual talent are covered across football, rugby, cycling, cricket and esports.

The round was led by prominent angel investors including key figures from the sports, entertainment and technology world.
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Luscid CEO and co-founder Harry Coe (pictured) comments: 'If you understand the interests of your customers and the best methods to communicate with them through those interests, combined with a pinpoint understanding of exactly which partnerships your marketing budget will allow you to create and which of those opportunities mirror the beliefs that you as a business want to project to the world, then you have the foundations of successful sponsorship. Luscid does all these things more accurately and efficiently than any other software on the planet.

'The support of the investor group for this round of fundraising is incredibly important, as the expertise each and every one provides measures far beyond their financial support. This investment will allow us to continue to grow apace, further developing our platform and expanding our global reach'.

Web site: www.luscid.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.