MessageGears Upgrades Analytics Suite

Data activation and engagement platform MessageGears has enhanced its analytics suite to promise enterprise clients 'comprehensive insights into customer behavior and campaign performance' directly from their existing data warehouse.

The firm combines customer, product and engagement data into a single view to offer clients direct, no-code access without the need for moving, copying or syncing that data. Users can access pre-built reports or build their own custom views in order to explore and experiment across channels and tactics. New features include rapid customer insights, on factors such as engagement and loyalty; predictive segmentation, including analysis of customers that are likely to leave without making a purchase, predicted lifetime value and likely future purchase behaviors; and analysis of how different marketing channels contribute to overall list growth over time and where engagement overlaps.

Elizabeth Weddle (pictured), Director of Product Marketing at MessageGears comments: 'The ability to measure and adjust customer engagement efforts with a complete view of a brand's internal enterprise data is tantamount to success for any organization. These enhancements to our analytics suite allow enterprise marketers to self-serve on their entire dataset - turning data from all of their internal tools into powerful intel to drive loyalty and engagement'.

The firm is online at www.messagegears.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.