Integration for 6sense and ON24

Intent data specialist 6sense has joined forces with B2B sales and marketing engagement platform ON24, offering clients the option to deliver 'hyper-personalized, engaging experiences at scale'.

San Francisco-based 6sense helps businesses predict the customers most likely to buy, and recommends the best course of action to engage them. This year the firm has hired its first CPO and an SVP of Go-to-Market International, with the latter part of a drive to expand in EMEA. It has also announced integrations with US and Israel-based revenue intelligence provider Gong and fellow B2B intent data firm TechTarget.

Its latest partner, ON24 provides clients with a combination of 'best-in-class experiences' with personalization, via its Intelligent Engagement Platform, part of an AI-powered offering called ACE. The integration promises clients the ability to implement an integrated account-based marketing (ABM) strategy, across channels; build dynamic audience segments of high-priority audiences; offer hyper-personalized experiences at scale; and orchestrate campaigns and buying journeys.

Saima Rashid (pictured), SVP Marketing and Revenue Analytics at 6sense comments: 'Personalization is key to effectively engage B2B buyers. By activating insights from 6sense intent data with ON24 segmentation and personalization capabilities, marketing leaders can deliver relevant experiences across the buyer journey at scale. This tailored approach not only enhances engagement but also significantly boosts conversion rates and accelerates pipeline growth'.

Web sites: www.on24.com and www.6sense.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.