GMO Launches Mobile App for Indian Panel Z.com

Asia-focused online MR firm GMO Research & AI has this week launched a mobile app for its survey site Z.com Research India, which it says 'promotes quick responses and improves survey collection rates'.

The firm, which is a member of GMO Internet Group officially rebranded in May, reflecting its mission 'to lead the way in adopting AI technologies...' Its ASIA Cloud Panel network includes around 64 million consumers across 16 countries and regions in Asia. With more than twenty years of experience operating survey panel sites in Japan, it now conducts consumer surveys via the Z.com Research brand / site in India, Thailand, Myanmar and Singapore.

The new app, abailablefor iOS and Android, features intuitive usability and notification functions, and by bringing mobile-only consumers into the sample allows, the company says, for more detailed targeting based on attributes beyond gender and age, enhancing the quality and scope of the data. Z.com Research India manages panel member acquisition and management entirely in-house.

Web site: https://gmo-research.ai/en . Pictured is CEO Shinichi Hosokawa.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.