Partnership for US Data Firms Wiland and OneMagnify

Colorado-based marketing data and audiences company Wiland has announced a partnership with CX and personalization solutions firm OneMagnify.

Wiland offers data and audience products founded on what it describes as 'the largest set of detailed, individual-level spending signals ever assembled'. This dataset is analysed by an AI-enabled response prediction platform to help clients target their marketing initiatives across 'all addressable channels'. In summer 2023 it launched Wiland View, a suite of products promising to help clients predict who will buy from 'any brand' across multiple sectors.

OneMagnify, which is headquartered in Detroit and was founded in 1967, employs more than 700 people focused on marketing, creative, technology, analytics and AI, and boosted its skillset last Spring with the acquisition of data science consulting company RXA. OneMagnify has offices in four other US cities as well as Cologne, Germany and Chennai, India. Following the deal it will 'accelerate and execute Wiland's brand marketing, social media and demand generation programs', while Wiland says it 'will retain a small number of employees within its internal marketing team to oversee the OneMagnify relationship and to execute functions related to sales enablement and trade shows'.

Mike Gingell (pictured), the former IHS Markit and R.L. Polk exec who joined Wiland as CEO in May, comments: 'As we continue to evolve and reinvent Wiland, partnering with companies like OneMagnify allows us to broaden capabilities, accelerate our strategy, and increase the speed at which we can act while gaining efficiencies in our operating structure'.

The companies are online at www.wiland.com and www.onemagnify.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.