CleverTap Rolls Out Experimentation Tool

Customer engagement and retention platform CleverTap has launched a solution called Product Experiences, drawing on advanced segmentation techniques to help clients 'effortlessly experiment' and improve web site and app customer experience.

CleverTap helps app-focused brands improve engagement, retention and lifetime value, with services including audience analytics and deep segmentation delivered through a unified interface and powered by the firm's TesseractDB database. The company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, Vietnam and Jakarta.

Product Experiences includes key components called Remote Config and Product A/B Testing. Remote Config allows marketers and product managers to map app and web functionalities to a simple interface, for seamless control and personalization of the user experience. Users can create 'precise' segments and then override features in them to further tailor individual experiences. Product A/B Tests allow marketers to set up experiments with multiple variants related to UI, functionality and workflows, all with no code required: KPI-based results can be analysed in detail within the system and winning variants quickly deployed.

Co-founder and Chief Product Officer Anand Jain comments: 'Businesses are continuously striving to push out newer features and updates to benefit the end user. The app updates that bring these changes are often the result of a complex, time-consuming and resource-intensive process. App release cycles are not scalable, cost-effective or agile enough to respond to market demands and keep up with the rapidly changing business environment. Product Experiences addresses these industry pain points by empowering businesses to take control of their app and web experiences with minimum technical dependency. Its unique capabilities offer CleverTap customers an all-in-one solution that redefines campaign management and performance and app and web experience management, proving to be a complete platform for future digital engagement success'.

Web site: www.clevertap.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.