Glow Launches Three-Country 'Real-Time' Omnibus

In Melbourne, research tech company Glow has announced the launch of a new omnibus research solution, to be known simply as 'omni' and available immediately in Australia, the US and the UK, where the company has offices.

Glow was founded in 2013 by former PricewaterhouseCoopers director Tim Clover. The company aims to make consumer research 'faster, more transparent, and accessible', to fuel business growth and improve clients' support for 'their customers, stakeholders, and the planet'. Services include survey building tools, audience integrations and data analysis features, along with real-time access to consumers in Asia Pacific through a partnership with Dynata, and in North America through a partnership with NielsenIQ.

omni runs bi-weekly, surveying a nationally representative sample of 1,000 adults aged 18 and above, in each country - customers can add questions across one, two or all three markets. Glow says the new service 'redefines traditional omnibus surveys' with real-time data access, interactive analysis and flexible data outputs. The firm's proprietary 'live-links' allow customers to monitor survey results as they are collected, and an interactive dashboard supporting demographic crosstabs and optional sustainability metrics allows custom analyses and 'deeper dives' into data. Outputs can be in .ppt presentation form, detailed crosstabs in Excel for analysis, or raw data for integration into BI tools.

Global Client Services Director Troy Kohut (pictured) comments: 'As consumer dynamics continue to shift rapidly, it's essential to have access to insights that are both immediate and authentic... 'Our omni is faster, with richer data and more powerful analysis capabilities. It's the perfect hybrid, offering the immediacy and depth that today's market demands'.

Glow is on the web at www.glowfeed.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.