Innovid QR Code System Aids Tracking and Measurement

Ad creation, delivery and measurement firm Innovid has launched an in-platform QR code solution, allowing advertiser clients to create, deliver, measure and optimize QR codes across CTV, digital video and mobile, all within the tool.

Innovid's software allows users to create, deliver, measure and optimize advertising across connected, linear and digital TV, across channels, platforms, screens and devices. The company is headquartered in New York City, with offices across the Americas, Europe and Asia Pacific. In August it launched Harmony Frequency, described as 'the first holistic frequency management solution for CTV and digital advertising' and giving DSPs frequency intelligence across a brand's entire media portfolio before they bid.

The new QR code solution promises advertisers better understanding of consumer behavior, with improved measurement and analytics - QR codes can be tied to campaigns and creatives throughout the consumer journey. They can then optimize campaign performance continuously, promoting the best ads in real time; and can enhance engagement and the shopper experience.

SVP Global Client Solutions Dan Mouradian says that 'As coveted programming like live sports continues to shift from linear to digital channels, brands are increasingly investing in advanced creative ad formats to engage with and convert audiences'. He continues: 'To take advantage of the opportunities to drive engagement with viewers, advertisers cannot be hampered by the time and resources it takes to work with numerous point solutions across QR code management and scan data. Our all-in-one QR code solution has solved that - giving advertisers a better understanding of customer interactions, valuable insights into ad performance, and the ability to optimize in-flight. QR codes are here to stay and Innovid now makes it easier than ever to use them in ways that drive meaningful impact'.

Web site: www.innovid.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.