Publisher Analytics Firm Crackle Snaps Up $1.7m

In Singapore, analytics and predictive modeling firm Crackle Technologies has raised $1.7m in pre-seed funding, to develop its software helping publishers make money from ads.

Crackle was founded last year by three former Google executives, Harsh Mittal, Shashank Dudeja and Jaivir Singh Nagi (pictured in this order L to R), and aims to enable publishers to maximize their earning potential and build sustainable businesses using proprietary advanced data analytics and predictive modeling. The round was led by We Founder Circle and AC Ventures, with participation from half a dozen other investor firms and individuals. The company is expanding across Southeast Asia with a focus on Vietnam and Indonesia, and the new funds will mostly go to develop products and scale operations globally to support publishers across gaming, apps, news and OTTs.

Co-founder Nagi comments: 'this funding will be instrumental in advancing our mission to maximize publisher revenue and fuel a thriving ecosystem of diverse content to keep the internet relevant and useful for all'. Mittal says Southeast Asia's booming tech scene is 'ripe for innovation', adding: 'We're eager to partner with gaming and app developers to fuel their growth with our adtech solutions'.

Web site: www.crackle.tech .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.