ZoomInfo Adds 'Real-Time' B2B Intent Signals

US-based b2b data firm ZoomInfo has announced the availability of new 'real-time signals' in its AI Copilot service.

ZoomInfo holds business, contact and intent data on around 100 million businesspeople worldwide, has been established for around twenty years and was acquired in 2019 by DiscoverOrg. Copilot was launched in February this year, promising to bring the company's information together with a client company's first party CRM data and provide insights for use by salespeople, including recommendations about 'who to contact, when to engage them, and even what to say across every channel'.

The firm claims the new real-time signals 'help businesses reach out to prospects with personalization and context before they show traditional buying intent'. They include indicators such as major funding rounds in the last 90 days; activity surrounding an IPO, or M&A; the major pain points / business challenges a company is trying to solve; partnership initiatives; appearance in interviews and podcasts; department-specific projects planned, in process or just concluded; and changes in personnel / their roles at the target company.

Copilot provides users with tools including an Account Fit Score, to help identify those with the greatest potential for sales success; Account Level Intent - indicating where a target account is actively researching one or more intent topic clusters; and Websight Spike, indicating where a target account recently visited pages on the user's sites.

'When you focus on accounts with clear buying signals', says Chief Product Officer Dominik Facher, 'you see faster win rates, higher conversion rates and real ROI. Modern go-to-market organizations capitalize on these signals to target the right accounts at the right time, resulting in more informed outreach, an increase in engagement and response rates, and more pipeline secured. Acting on these signals can make the difference between closing a deal and missing an opportunity'.

Web site: www.zoominfo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.