First Insight Launches 'InsightIQ Sentiment' AI Tool

In Pittsburgh, Voice of the Customer retail solutions company First Insight, Inc. has launched a GenAI-powered solution to help retailers, brands and manufacturers analyze consumer feedback at scale.

First Insight's platform helps clients gather consumer data feedback in order to optimize strategy, product, pricing, planning and marketing decisions. In a flurry of activity in January it launched an app called My INSIGHT, promising merchants, designers and planners better understanding of their consumers for purposes including assortment building and rationalization; then a week later announced the acquisition of another Pittsburg firm SnapRetail, a digital marketing platform helping retailers and brands to boost in-store traffic and online sales.

The new tool, known as InsightIQ Sentiment, promises retail teams the ability to make 'smarter, faster decisions' about product assortment, design and marketing strategies by linking consumer sentiment directly with product value scores. The solution looks beyond views as expressed by consumers, delving into the reasons behind their preferences and behaviors. Key features include AI-powered sentiment summaries; deeper analysis into product attributes such as material, fit, color or style, to highlight critical areas for improvement or innovation and spot emerging trends; and automated comment translation.

'Generative AI is reshaping how retail leaders make critical product and design decisions' says CEO Greg Petro (pictured). 'With InsightIQ Sentiment, we are empowering retailers to not only address product underperformance but also uncover hidden gems in consumer feedback. This tool enables merchants to take smarter, more profitable actions that drive margin improvements, sell-through, and customer satisfaction'.

Web site: www.firstinsight.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.