aytm Launches AI Research Assistant Skipper

Agile consumer insights platform aytm has launched Skipper, an AI-powered research assistant helping researchers to gather and analyze data.

aytm was launched in 2009, and now combines access to more than 100 million consumers with a predictive sample engine, an adaptive survey editor, a comprehensive insights and analysis dashboard, and an Insights Portal pulling results from multiple tracking studies and concept tests into a single interface.

The firm says Skipper is the culmination of its years of expertise and commitment to innovation, addressing the evolving needs of researchers. Features include Skipper Draft, which generates complex questionnaire drafts tailored to the user's research objectives, and suggests additions and rephrases; Skipper Translate, automating conversion of surveys into multiple languages without the need for separate programming in each; and Skipper Explore, which provides analysis to identify key trends and correlations, including previously hidden insights.

Skipper is woven into the firm's existing platform, and accelerates and improves project work while allowing users to retain control, according to aytm. The tool adheres to strict data protection standards, ensuring clients' information remains confidential.

CEO and co-founder Lev Mazin (pictured) comments: 'At aytm we believe in crafting the best possible experience for researchers and survey takers alike. GenAI is in many ways the missing piece of the puzzle that helps us make another huge leap toward our mission - to make insights more accessible to researchers around the world while making this complex process faster, deeper, more fun, intuitive, and meaningful'. Mazin says this first iteration is 'just scratching the surface of the technological marvels that await just around the corner' but believes that Skipper 'already feels capable, personable, ever-learning, and tireless'.

Researchers can register for early access to the tool from today.

Web site: www.aytm.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.