US Firm Talk Shoppe Launches Hispanic Insights Unit

LA-based consumer research agency Talk Shoppe has launched La Tienda, a specialized insights and strategy group focused on Hispanic consumers in the US and across Latin America.

Talk Shoppe offers quant and qual insights as well as visual storytelling and design services. The firm has been working with the diverse Hispanic population in the USA since 2010, but says La Tienda is a response to a gap in the market - 'a lack of fresh, modern perspectives that truly captured the depth and complexity of Hispanic and Latin American experiences'.

The division employs researchers from countries including Mexico, Cuba, Argentina and Brazil, and says it will 'bust ' stereotypes: for example the idea that 'Hispanics are all Democrats' is false - 'ever been to Florida or Texas?' asks the firm; while the claim that 'Hispanics go by Latinx now' is far from the truth - 'some care for it but it's not that popular actually'. Where appropriate, it will also recognise the truth in traditional views of the cultures.

Web site: www.letstalkshoppe.com/latienda .