Numerator Launches Verified Buyer Platform

Chicago-based MR data and tech company Numerator has launched a research platform called Verified Voices Direct, aiming to reduce recall bias by targeting verified buyers of relevant products or services.

Numerator combines first-party data from more than one million US households with its own technology, to provide '360-degree consumer understanding' for market researchers. This includes a Survey Panel of 600,000 known brand and category buyers, feeding back via the firm's mobile app, Receipt Hog. The firm says the panel is 'highly engaged', with a 50% response rate.

The new platform promises brands and retailers with direct access to these verified buyers, including precision targeting of specific consumer cohorts; intuitive survey creation using templated or customized questions; and reporting of results within hours, with options for customizable comparison charts and dynamic filtering.

Company President Kelly Dotson (pictured) comments: 'Market research has long been plagued with response quality issues from bots, fraudulent responses, and recall-based screeners. We're committed to developing solutions that provide the market's deepest, highest quality insights. The launch of Verified Voices Direct provides brands and retailers another way to conduct research with verified buyers for fast, confident answers'.

Numerator has 2,000 employees worldwide and is online at www.numerator.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.