Aha Adds Exec Summaries to AI Offering

US market research tech firm Aha Insights Technology has added on-demand Executive Summaries to the analytics and reporting capabilities of its Aha Intelligence (ai) offering.

Aha provides a broad range of qual and quant tools and services to help companies quickly create and deploy custom consumer and B2B research studies capturing in-depth emotions, actions and behavior 'in the moment'. The firm launched a GenAI-based tool in June last year, allowing analysts to automatically summarize large qual datasets, instantly apply sentiment analysis, synthesize connected and unconnected data points, and provide supporting examples of key insights without the need to manually search. Later in the year it added the ability to automatically create video highlight reels with supportive quotes, using thematic slates for sharing with clients and teams.

The latest addition provides easily digestible one-page C-Suite overviews, with snapshots of key findings and actionable recommendations from asynchronous qualitative, live digital IDIs/Focus Groups, and hybrid study data. CEO Ray Fischer (pictured) says the true value of the Executive Summaries is 'the ability to quickly turn a 100-page deck into a one-page report for those who do not have the time, nor the need, for a deep dive into the data'. He adds: 'While our objective-driven and question-level reports provide all of the supporting examples and validation, these summaries make the key findings much more portable and shareable, enhancing awareness, alignment, and adoption of a clear strategic direction'.

Web site: www.ahaonlineresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.