EDO and Inscape Extend TV Ad Impact Partnership

TV data firms VIZIO Inscape and EDO have announced an extension of their longstanding strategic partnership, combining ACR-based Smart TV viewing data with real-time consumer behavioral signals.

Inscape, which also has data deals with a number of other firms including Nielsen and Adelaide, captures viewing data from more than 24 million Smart TVs in US households using ACR (Automatic Content Recognition), measuring content regardless of source. The new multi-year agreement promises to help clients optimize linear and streaming TV ad effectiveness, combining this with EDO's behavioral data - including web site visits and search activity. EDO's Ad EnGage Convergent platform is used to match ad exposures from Inscape data with engagement signals to determine the immediate ad-driven impact of a campaign.

Joshua Lee (pictured), CTO and Head of Product at EDO says the partnership allows the firms to deliver 'investment-grade Convergent TV outcomes data' and will ensure his firm 'continues to have access to leading ACR data for years to come'. According to Ken Norcross, VP of Data Licensing and Strategy at VIZIO Inscape, 'Extending our partnership with EDO helps continue to provide the market with their innovation solutions underpinned by Inscape's robust data. We're thrilled to continue to collaborate with them... to drive value for their customers in a meaningful way'.

Web sites: www.edo.com , www.vizio.com and www.inscape.tv .