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Ipsos Will Not Bid for Kantar Media

December 5 2024

Just three days after confirming it was in discussions regarding a potential acquisition of Kantar Media, Ipsos says it has decided not to bid.

Backspace image from Inspire Studio via PixabayThe France-based global group said on Monday that discussions were happening, confirming reports in the press at the end of last week. However this morning it issued a further statement to the effect that 'After careful review of a potential acquisition of Kantar Media, Ipsos has, at this time, decided not to submit a binding offer'. No further details have been provided.

The withdrawal leaves equity firms Cinven and Triton reportedly interested in buying the division, for which a price tag of around £1 billion has been suggested. Kantar Media has around 4,000 staff and represents about 15% of the wider group's turnover.

Web sites: www.kantarmedia.com and www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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